Ecalibur Quest is Solved
General Cigar’s Excalibur Quest Awards $35k to Cigar Sleuths

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For the last eight weeks, cigar enthusiasts in eight cities across the country have been vying to find a coveted hidden treasure. Named the “Excalibur® Quest,” the treasure hunt had many a cigar lover scratching his head and wracking his brain in trying to locate a box of handcrafted Excalibur cigars stuffed with $5,000 and hidden somewhere within each host city: Albany, Baltimore, Buffalo, Houston, Milwaukee, St. Louis, San Antonio and Tampa. Every week, participating tobacconists in each of the designated cities received clues as to where the box of Excalibur cigars was hidden within their city. The hints were unveiled during weekly “clue reveal parties,” which were hosted in participating tobacco retail shops and heavily attended by cigar enthusiasts. Albany was the first city in which the Quest was solved; it took two cigar enthusiasts in Albany only five weeks to cash in on the Quest. Clues such as “Sir Whit will upon you bestow a great gift” and “If you say ‘EMS,’ go now and be swift” led to the final treasure location, which was Albany’s Washington Avenue Armory. Several cities garnered multiple winners, even as many as five, as was the case in Houston. Buffalo’s clues proved a bit too challenging; no one walked away with the Excalibur cash in the City of Good Neighbors. The winning sleuths from each city are: Albany: Scott Passino and Benjamin Pierson III Baltimore: Patty Gavrilis and David Lowe Houston: Michael Bialka; Brett H. Davis; Michael Gisclair; Peter Sodeika and Jed Stewart Milwaukee: John W. Brannan San Antonio: David Eugene Cummins St. Louis: Jerry Rainey Tampa: James Gardner and Jeffery Kritz “We applaud all our winners for their dedication to the Quest and most especially for their passion for Excalibur cigars,” said Whit Beebe, director of marketing for Excalibur cigars. “We hope all of the champions enjoy their prizes!” The Excalibur Quest is slated to return in 2007 where the treasure hunt will be expanded to a host of additional cities. About General Cigar General Cigar Co., Inc. manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar produces Macanudo, Partagas®, Cohiba®, Punch®, Excalibur, Hoyo de Monterrey® and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. General Cigar sells through tobacconists nationwide. For the location of the nearest retailer, please visit www.cigarworld.com. ® Excalibur, Macanudo, Partagas, Cohiba, Punch, Hoyo de Monterrey and Club Macanudo are registered trademarks of General Cigar Co., Inc.
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