GENERAL CIGAR SHOWS NO SIGNS OF SLOWING DOWN
Second Quarter Promotions Set the Stage for an Exciting IPCPR
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 As outdoor smoking weather finally makes its perennial return, General Cigar is doing its part to put a spark into retail sales. The company jumped into second quarter 2008 with intriguing promotions, while continuing to make the rounds at retail with events including Partagas® Quality Nights, La Gloria Cubana® Domino Tournaments and Macanudo® Factory Ambassador appearances. While General Cigar takes a pause from new product debuts in Q2, the company’s cigar masters and product development experts are preparing for an exceptional IPCPR show. The Sancho Panza® Father’s Day promotion will have dads dancing in the aisles of select tobacco retail boutiques this summer. A total of forty retailers (comprised of the top-ten Sancho Panza accounts in each of General Cigar’s four U.S. sales regions) will be invited to participate in the exciting promotion. Select retail outlets will receive the deluxe barbecue grill which will be raffled off to one lucky winner per store. In the days leading up to the raffle drawing which will be held on Saturday, June 14th, the day before Father’s Day, consumers who purchase Sancho Panza cigars will receive chances to win the grill. General Cigar will support the grill giveaway with POs materials and raffle tickets. While the economy dances on a slippery slope, General Cigar is helping to spur cigar sales with money-saving sample packs. Consumers can now visit their favorite tobacco retailer to enjoy the three rich tastes of Partagas without breaking the bank. A three-pack containing one Partagas Black Label Clásico, 1 Partagas Naturales and 1 Spanish Rosado San Agustin will sell for just $11.10, the price of two cigars. Bolivar® is doing its money-saving part with its own three pack which recently debuted at retail. Containing a Bolivar Churchill, Toro and Lonsdale, the Bolivar three-pack will sell at retail for $12.30 each. General Cigar’s own economic stimulus plan extends to La Gloria Cubana. Three of the most popular La Gloria Cubana sizes will be available in early June for the price of two. Corona Gorda, Churchill and Wavell frontmarks are contained within the sample pack which will sell for $9.45 apiece. Initial response at retail to the Helix® Remix® Café Royale sampler pack proves that it’s never too hot for coffee. For a suggested retail price of $6.40, cigar lovers can savor the unique flavor of Helix Remix Café Royale cigars. The sample pack highlights the Robusto, Corona and Petite Corona frontmarks and will be available while supplies last. General Cigar’s sales and marketing teams are poised to wow retailers at the annual IPCPR show in Las Vegas in July with a plethora of new products. About General Cigar General Cigar Co., Inc., a subsidiary of Swedish Match, manufactures and markets handcrafted cigars for the premium market. Passionate about delivering cigars of the finest quality, General Cigar produces Macanudo, Partagas, Cohiba®, Punch®, Excalibur®, Hoyo de Monterrey, La Gloria Cubana and several other industry-leading brands, which are sold through tobacconists nationwide. In addition, the company grows its own proprietary Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. For more information, please visit www.cigarworld.com
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