LA UNICA CIGARS LAUNCHES NEW HEARTY TORO
The successful premium cigar expands to maduro

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The top selling imported premium cigar, La Unica Dominican Primeros from J.C. Newman Cigar Co., is expanding its popular line to feature maduro for the Toro(6” x 50) #600 cigar. This is the first time the La Unica brand will highlight the full-bodied taste of maduro. With the introduction of La Unica #600 in 2007, consumers had to wait for the maduro version because of the extensive process the cigar undergoes. The new #600 maduro is a first for J.C. Newman’s La Unica brand. The classic cigar with the velvety, sultry beginning amid hints of sweetness and fruit is now infused with the characteristic spicy-sweet taste of maduro. Impressively bolder, the La Unica #600 maduro coloring is dark and rich and exudes the oily, shiny look as only fine maduro cigars display. La Unica was first introduced 20 years ago as a challenge from patriarch Stanford J. Newman to his good friend Calos Fuente, Sr. The challenge: develop a rich, flavorful superior-tasting premium cigar and package it inexpensively. Carlos selected the sizes and Stanford approved the blend—a combination of Cuban seed Dominican long filler tobaccos specially aged for maximum flavor and smoothness and skillfully hand-rolled in the Dominican Republic. The La Unica #600 maduro is now on sale at authorized stores and retails for $5.25 per cigar. To find out more information on La Unica #600 maduro and the entire line of La Unica, please visit www.LaUnica.com. _____________________ About J.C. Newman Cigar Co. J.C. Newman Cigar Co., founded in1895 by J.C. Newman and now headquartered in Tampa, Florida, represents 113 years of family tradition in quality cigar manufacturing. J.C. Newman Company’s Cuesta-Rey cigars rank among the top-selling brands in the imported handmade cigar market. The Newman family is also partners with the Carlos Fuente family in Fuente & Newman Premium Cigars Limited Inc., the exclusive U.S. distributor of the famous Arturo Fuente Premium Handmade cigars.
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